In 1959, a groundbreaking new subcompact coupe emerged in England using a transverse-mounted engine and an efficient, boxy front-wheel-drive layout. It achieved truly mini-compact exterior dimensions along with a surprising amount of usable space inside. Because it was affordable, stylish, fun to drive and easy to park anywhere, the British Mini and Mini Cooper quickly achieved icon status around the world -- including the U.S., where it sold as a brief counter-culture favorites.
After a lengthy break, the Mini Cooper returned to our shores in 2002 under BMW's direction to resurrect the legend. As before, the current Mini Cooper hatchback coupe and convertible appeal to a diverse audience. Its high style is embraced by pop stars and celebrities, while an affordable bottom line enables middle-class commoners to easily scrape together the entry-level price of admission. It's a uniquely sporting blend of classic British mini-car heritage and charm combined with precise German engineering and construction underneath.
No comments:
Post a Comment