Monday, 26 October 2009

Inside Ferrari World in Abu Dhabi

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Ferrari has plans to open the “world’s largest indoor theme park, sitting under a roof designed in the style of a classic double-curve body shell of a Ferrari,” in 2010.

Links to information are here, to video are here and photos are here.

Details are pretty scant. Here’s the key description: “With over 20 rides and attractions, including the world’s fastest rollercoaster, Ferrari World is more than a theme park – it is the total Ferrari experience.”

Some additional information is available here, as well, although it amounts to about the same information repackaged.

Why bring it up? Well, the timing now may be a little less perfect than when Ferrari started building the park. But maybe by the time it really opens (I’m guessing 2010 is a pipe dream), the economy will be back in full swing.

What do people think? Does it seem a smart piece of marketing and branding or might it go the way of Euro Disney? Is it just plain stupid or do you have a new “Must See” item on your travel list?

Rare Ferrari sets $16m auction record

http://www.goauto.com.au/mellor/mellor.nsf/story2/7E253B2956F0F792CA2575BB000DB113/$file/Ferrari_California_auction_2009.jpg?OpenElement
A RARE Ferrari has set a world record for the most expensive car sold at auction, with an anonymous buyer ignoring the global recession by paying €9.02 million ($A16.2 million) for a 1957 250 Testa Rossa.

This beats the previous world record – set at the same event at Ferrari’s Maranello factory a year ago – of €7.04m ($A12.4m) for a 1961 California paid by celebrity DJ Chris Evans.

Another famous Prancing Horse that was expected to challenge the record failed to sell after reaching €7.25m ($A12.8m). The 330 P4 is one of only three built, finished second at Le Mans in 1967 and raced in Australia at Surfers Paradise a year later, but which is currently in its last racing form with modified bodywork for the United States Can-Am series.

Also failing to sell on the day was a Maserati 250F Grand Prix car driven to victory in the 1956 Monaco Grand Prix by Stirling Moss. It was passed in at €1.35 million ($A2.4 million).

The record-setting black 3.0-litre V12 ‘pontoon-fender’ 250 Testa Rossa (chassis 0714TR) is one of 22 examples built and also has a racing history, but mainly in US amateur racing.

The new auction record was posted on Sunday at the third annual factory-sanctioned Ferrari Leggenda e Passione event held by RM Auctions, which would not reveal the identity of the winning phone bidder.

“The historical significance of this car attracted a bidding war as collectors from around the world – both in the room and on the telephone – competed to secure one of the most alluring and iconic of all Ferrari racing cars,” said RM Europe managing director Max Girardo.